SEO — Search Engine Optimization
SEO helps websites rank higher on search engines like Google.
The goal of SEO is to get free traffic from Google.
Example: If someone searches: “best mobile shop in Vizag” and your website appears on the first page of Google, that happens because of SEO.
Types of SEO
SEO is mainly divided into two major types:
A. On-Page SEO
On-Page SEO means optimizing things inside the website.
- ✔ Keywords
- ✔ Website titles
- ✔ Content optimization
- ✔ Image optimization
- ✔ Internal links
- ✔ Fast loading speed
B. Off-Page SEO
Off-Page SEO focuses on improving website authority outside the website.
- ✔ Backlinks
- ✔ Social sharing
- ✔ Guest posting
- ✔ Brand mentions